On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.
New Research on the ‘Fold’
New Research on the ‘Fold’
On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.