Summary

I am a Senior Product Designer with over 15 years of experience in crafting human-centered and data-driven products. My background spans the scientific, clothing, publication, and entertainment industries. I recently worked at Pluto TV, leading AI-driven projects to enhance user experiences. Previously, I was the Lead Product Designer at Likewise, focusing on personalized content recommendations and scaling a comprehensive design system. I'm passionate about AI, AR, and innovative solutions that bridge the gap between people and business, always aiming to create meaningful and enjoyable user experiences.

Experience
1/23 – 9/24

Pluto TV • Senior Product Designer

Collaborated with cross-functional teams to design innovative streaming experiences for web, iOS, Android, and OTT platforms.

  • Improved user onboarding and content recommendation systems, increasing retention by 4% and boosting Total Viewing Minutes (TVMs).
  • Led cross-functional efforts with the machine learning team to enhance personalized recommendations, leveraging AI insights.
  • Enabled the successful launch of new interactive experiences, contributing to higher engagement and platform stickiness.
4/21 – 11/22

Likewise • Lead Product Designer

Led design efforts to provide personalized recommendations for TV, movies, books, and podcasts across mobile, web, and OTT platforms.

  • Managed the design system for all Likewise products, ensuring a consistent and scalable design language.
  • Led the TV initiative for both OTT and web, from ideation to maintenance, resulting in a 50% increase in active users.
  • Improved the design handoff process, reducing bug tickets by 15% and increasing team efficiency.
  • Strategized the user journey, enhancing customer retention and engagement to record levels.
12/15 – 4/21

Rivit TV • Lead Product Designer

Developed innovative product solutions for a TV platform, guiding TV creators and empowering audiences to support original shows.

  • Created and launched a crowdfunding process for TV content, enabling audience-driven content support.
  • Led the creation of a comprehensive design system, covering web, iOS, Android, and TV platforms.
  • Improved design workflows, resulting in higher productivity and fewer development errors.
11/07 – 12/15

Los Angeles magazine • Senior Online Producer

Oversaw all digital projects, leading the magazine’s transition to a mobile-first and CMS-driven strategy.

  • Implemented the magazine’s first mobile-first design strategy, doubling web traffic year-over-year.
  • Collaborated monthly with editorial teams to translate print stories to digital formats.
  • Introduced a new newsletter strategy, boosting revenue by 50% annually.
08/06 - 11/07

American Apparel • Web Designer

Designed engaging digital content for international markets, driving significant online revenue growth.

  • Built flash applications that increased revenue for national and international online stores.
  • Designed an interactive web app to showcase the company’s product line, enhancing product visibility.
Skills
UX
Problem Solving
User Flows
Wireframing
Usability Testing
Prototyping
UI
Sketching
Visual Design
Typography
Color Theory
Layout Design
Programs/Code
Figma
Sketch
HTML
CSS
JavaScript
Education & Certifications
01/96 - 03/98

Platt College

AA Graphic Design/Multi-media Certificate

03/21

IDEO

Foundation in Design Thinking

02/24

ELVTR

Intro to AI Product Design

Print

For more experience, please visit my LinkedIn page: linkedIn/izzrael