About

I've been working as a designer for about 15 years in the scientific, clothing, publication, and entertainment industry. I’m currently working at Likewise as a Lead Product Designer for the Likewise TV product. Likewise TV is a platform that puts all your streaming services in one place to give you personalized recommendations from their social community and AI system.

Experience
4/21 – 11/22

Likewise • Lead Product Designer

Helping people get great recommendations for TV & movies, books, and podcasts for mobile, web, and OTT.

  • Manage the design system of all Likewise products.
  • Lead designer for the TV initiative for both OTT and web from ideation to maintenance.
  • Work closely with cross team members to improve the design handoff process (reduced 15% in bug tickets).
  • Improve the user journey strategy to increase customer retention.
12/15 – 4/21

Rivit TV • Senior UX/UI Designer

Work closely with designers, product managers, stakeholders, and offshore engineers to overcome business challenges through research, testing, and iteration to construct a shared vision for Rivit TV.

  • Define problems, gather analytics, customer feedback, and stakeholder input to make improvements of the funding purchase flow. User engagement increased (12%) after shipped improvements.
  • Lead discovery and exploration to build a CMS that aligns with TV creators and Rivit TV’s business model. Facilitate design reviews with PMs, stakeholders, and engineers to synchronize among teams to execute vision.
  • Create, maintain, and implement new design patterns for Rivit TV’s design system of all platforms.
  • Proposed and improved the design team’s workflow for better design documentation, communication, and transparency with cross functional teams. This resulted in increase of productivity and a decrease in development mistakes.

11/07 – 12/15

Los Angeles magazine • Senior Online Producer

Oversaw all digital projects of the magazine. Conducted web analytic reports, customer feedback, and reviewed it with multiple teams for user enhancement.

  • Carried out the magazine’s first mobile-first design and content strategy from end to end. Researched and migrated to a new CMS and constructed the magazine’s first online design system. Saw an increase (+100%) of web traffic year-over-year.
  • Worked monthly with the editoral team to convert the magazine’s featured stories onto the website.
  • Helped implement their new editorial newsletter strategy and business. Revenue increased (+50% year over year).

08/06 - 11/07

American Apparel • Web Designer

Created pixel perfect product and custom landing pages for all national and international online stores.

  • Built flash applications for national and international online stores that lead to an increase in revenue.
  • Created an interactive web app that showcased the company’s product line.
Skills
UX
Problem Solving
Flows
Wireframing
Testing
Prototyping
UI
Sketching
Graphic Design
Typography
Color
Layout
Programs/Code
Figma/Sketch
Principle/Invision
HTML
CSS
JavaScript
Education
01-96 - 03/98

Platt College

AA Graphic Design/Multi-media Certificate

Print

For more experience, please visit my linkedin page: linkedIn/izzrael