AI Disclosure Shouldn’t Be Hidden

Google just added “Created or edited with AI” disclosures to ads across Search, YouTube, and Discover. But the disclosure lives inside the three-dot My Ad Center panel.

That is technically available, but UX is not only about whether information exists. It is about whether people can see it at the moment it changes their judgment. With EU transparency rules taking effect August 2, AI labels are becoming a real interface pattern. The best version should be visible, understandable, and proportional—not buried, alarming, or vague.